5 Quick Pinterest Tips To Immediately Improve Your Blog Traffic
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If you read my May Blogging Goals, you know that I’ve been focusing on my Pinterest this month so that I’m able to drive more traffic to my blog! Last month I completed the Pinterest With Elle course, have been implementing her strategies, and am seeing great results on my own Pinterest account!
If you’re new to the blogging world, when you think of Pinterest you may think of wedding plans, vision boards, and cooking recipes and you’d be right but to a blogger Pinterest is so much more! It’s one of the easiest (& biggest!) ways to drive traffic to your blog. Pinterest is a visual search engine with its own algorithm and SEO but don’t get overwhelmed. Pinterest is also one of the easiest tools to learn and with a few quick tips, you’ll be on your way pinning (and driving traffic to your blog) in no time!
Complete Your Pin Descriptions
Like mentioned above, Pinterest is a visual search engine. You want to make sure that you’re letting Pinterest (and your future readers) know what your images are about by completing your pin descriptions. You should write 3-5 sentences that include your keywords in addition to a few hashtags for every pin you post.
In the example below, you can see that I’ve included a robust description about my pin. It lets readers know if they click through, they’ll find “quotes to get you through a deployment”, “love quotes about military relationships and military life” and “love quotes for military couples”. I’ve also added some relevant hashtags like #militaryspouse #deployment #lovequotes.
This description helps Pinterest figure out what my pin is about and is way more compelling to a future reader (making it more likely that they’ll click through) than if I had just uploaded the photo with no additional details.
Use Your Keywords
Speaking of additional details, you want to make sure that you’re using keywords to get you the most exposure possible; this means using keywords in not only your pin descriptions but also your board descriptions and your profile. We just went over how to use keywords in your pin description but below I’ll include some examples of other places you should be including your keywords.
Much like a pin description, each board you create will also have a board description. This description helps Pinterest categorize the content included. Here are a few examples of some of my different boards. You can see that each board has a couple sentences that describe what’s included on the board and relevant hashtags.
You also want to include your keywords on your main profile. You can see that the main header/name for my Pinterest page isn’t just Chit Chat With Katie but “Chit Chat With Katie – Lifestyle, Business, Wellness Blog”. It includes my keywords to help Pinterest know what my overall account is about. I also have my keywords in my account description, “Covering all things professional development, self care & improvement, health and wellness, blogging, business advice, relationship tips and more!”
Pin Your Own Content Often
Whenever we’re discussing social media platforms (like Pinterest) make sure that you’re always paying attention to when the information was published. We all know that Instagram’s algorithm has changed a few times over the last couple years and Pinterest is no different. Pinterest is always looking for ways to improve the guest experience which means making updates to the platform. That being said, there’s some old info circulating on the internet that you’ve probably seen if you’ve been researching Pinterest about the 80/20 rule. Basically in the past it was recommended (by Pinterest gurus) that 80% of your content is from sources that aren’t your own and that only 20% of the content you pin should be from your own blog. This was preached around like gospel to keep your account from being “flagged as spam” and it’s just not the case anymore (if it ever was)! There are also all these Pinterest rumors or outdated information about group boards (which is a topic for another time) but basically what I’m saying is make sure you’re paying attention to the content you’re consuming!
So now the point of this tip, Pinterest wants you to pin your own content! If you’re producing high quality pins and blog posts that are useful to their audience, why would they not want to share that across their platform?! When I create a new board, I’ll pin a few posts from other sources so that Pinterest can combine my board name, description, and first pins to decide what the board is about and then I go to town pinning all my own content! Remember, there’s nothing wrong with sharing other content but we’re making Pinterest work for you and drive traffic to your blog! That can’t happen without the pins being your content and linking to your blog!
You can see in the “Happiest Hour” example below, I began pinning some established wine tasting pins and then led into my own pins about Five Wine Words You Need To Know.
Create Fresh Pins
If I haven’t ingrained it in your head yet, Pinterest is … drumroll please… a visual search engine! That means that Pinterest wants to show their users content that matches what they’re searching. Pinterest also loves fresh & new content so you should be creating new pins weekly to keep your content displaying in results. You won’t put all these pins on your blog but you’ll design them (I design all my pins easily in Canva) and then you’ll either upload directly to Pinterest or schedule to post in Tailwind.
I’ve been using Tailwind for a few weeks now and it’s been such a game changer for my Pinterest account. Before moving on, I like to note that Tailwind is an approved Pinterest partner so you don’t have to worry about third party integration or security of your account! I can easily create 5-10 pins for a blog post, say my essential oil post, and then easily upload & schedule using Tailwind. I can test colors or fonts, change titles & keywords, and then add to my weekly schedule and Tailwind does the rest! By spending a few hours at the beginning of your week, you can fill your Tailwind schedule to autopost for you each day. I’m now pinning 40 times a day and wouldn’t be able to do it without Tailwind! My Pinterest account was brand new in mid-April when I launched my blog and now a few weeks later, I’m at over 7,000 impressions, 36 followers, and 100 clicks to my specific blog posts! That’s 100 people who wouldn’t have found my blog if I weren’t using Pinterest (and Tailwind)!
Focus On The Numbers That Matter
So many bloggers are caught up in Pinterest impressions and I get it, it’s exciting to see a million monthly impressions, but overall Pinterest impressions are not the most important metric to track.
What you really want to focus on is your click through rate. While it’s great that 800,000 people are seeing your pins monthly, how does that help you if they’re not taking action, clicking through, and visiting your site?
You’ll want to analyze your pins monthly to see which are best performing by link clicks. This could help you identify a content topic you should write about more or a design that viewers are finding particularly engaging, in which case you’d want to create more pins like that and test your theory! You don’t have to be constantly recreating the wheel but instead should be checking your analytics for trends and performance before tweaking a few things and then analyzing the results.
Don’t get discouraged if you’re a month in and not seeing the results you want. Pinterest isn’t an overnight tool but if you stick with it, you’ll see that pins can go “viral” a few weeks after you upload them and you’ll start to understand your analytics more and more.
I hope these five tips gave you some good ideas and have inspired you to make moves with Pinterest this week! What other Pinterest questions do you have that I can answer?