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July wasn’t a very exciting month since I just started blogging again the very last few days of the month. I still want other new bloggers to be able to find my income & traffic reports and read them chronologically/see the growth over time so here we are.
Blog Posts I Published In July
Although I backdated them to keep them in order, I did publish two blog posts in July:
My July snapshot metrics:
- 209 users (up from 146)
- 254 sessions (up from 180)
- 334 page views (up from 226)
- 2:14 average time on page (up from 1:50)
- 2.36% bounce rate (down from 3.33%)
- 16.9% returning users (June was 16.7%)
Similar to what I wrote in June, my July traffic definitely isn’t impressive by any means but goes to show that if you’re producing quality evergreen content and have the right promotion channels in place, your blog can and will still receive traffic even if you’re not actively blogging at the time.
In June, 89.7% of my traffic came from social sources. If you remember (which you definitely don’t so I’ll remind you), out of the 131 users I had from social channels, 2 came from Instagram, 15 from Facebook, and 114 came from Pinterest!
July looked very similar; most (89.7%) of my traffic was from social. Out of those 189 visits, 150 came from Pinterest, 37 came from Facebook, and 2 came from Instagram.
Interesting this month, my most popular posts were all centered around my deployment content – My Favorite Deployment Quotes , Fifty Open When Deployment Letter Ideas, and 30 Things To Do During The First 30 Days of Deployment. This just goes back to the point I was making earlier about evergreen content. Even though Matt’s deployment was last year, the content I shared is still timely and relevant. Say a reader found my deployment pin on Pinterest. They’d click through and get to my blog. If they liked what they read, my theme suggests and my posts link to other content they may be interested in. This helps decrease my bounce rate and gives the reader a better overall experience while on my site.
In June I wrote a blog post, Five Quick Pinterest Tips To Immediately Improve Your Blog Traffic, and a few days later there was a big Pinterest update so my Pinterest metrics skyrocketed (45k+ impressions).
I didn’t create any new pins in July so I wasn’t surprised to see my traffic decline. Interestingly enough though, my engagement rate actually rose. This could mean that although my content isn’t being seen by as many people, the people it is reaching are the right people who find the content valuable and engage with the content, possibly multiple times (clicking a link AND saving to a board).
My Overall Pinterest Traffic Numbers for July
- 32,495 impressions
- 19.44k total audience
- 1.28k engagements (up from 1.12k)
- 795 engaged audience
My Specific Chit Chat With Katie Content Metrics
- 25,427 impressions
- 12.95k total audience
- 936 engagements
- 545 engaged audience
I use Iconosquare to manage my Instagram & Facebook pages, not only for my blog but for my full time marketing role as well. It’s such a great tool for scheduling, analyzing data, competitor research, the list goes on and on. Here’s a snapshot of my July Instagram metrics, which are just as sad as June because I didn’t do anything on social in July.
- 0 posts
- 280 Instagram followers (-10)
- 0 likes
- 0 comments
- 106 impressions
- A reach of 50
- An engagement rate of 0%
Much like Instagram, I didn’t do anything with my Facebook page in the month of July either.
Here are my July Facebook analytics:
- 12 page likes
- 100 impressions (up from 67)
- A reach of 13
- 1 engagements
- A reach rate of 108.33%
- A fan engagement rate of 8.33%
- And a regular engagement rate of 7.69%
July Income Report
Total Income Earned $0
For the month of July, I received 8 clicks but didn’t convert any to sales.
I had no clicks or sales through SiteGround this month.
I’m love Creative Market and immediately applied to their affiliate program when I launched my blog. Creative Market allows affiliates to earn 15% of new customer orders. I had 7 clickthroughs but no sales so I didn’t earn any income from Creative Market in July.
Services & Products
I didn’t sell any services or products during the month of July.
I didn’t have any income from collaborations or brand partnerships in July.
Total Expenses $81.94
Canva Pro – $12.95
Canva is the tool I use to make all my blog headers and pins for Pinterest. I’m a huge Canva fan and have been using them for multiple design projects over the past few years. I wasn’t accepted into their affiliate program (I didn’t meet the traffic requirements) but if you haven’t used Canva yet, this referral link will get us both a Canva credit!
Iconosquare – $39
I used Iconosquare at my full time job before launching my blog and wouldn’t be able to do my job on social media without it! It’s by far the most affordable and robust social media scheduling & analytic reporting tool out there. Iconosquare easily shows your growth, lets you analyze what content is performing best, and allows you to schedule automatic posts all from an easy to use dashboard. I can’t wait to deep dive into some Iconosquare tutorials with you all soon!
Adobe Stock – $29.99
Same story as the last few months. I really need to cancel my Adobe membership. Here’s to August goals!
And with that ladies and gents, we’re done with July. but seriously – how is it already August?! This year has definitely been a rollercoaster. How is your blog coming along? Did you find yourself blogging more or less during all this craziness?