San Diego, CA

The Ultimate Blogging Dictionary!

If you checked out my May goals, you know that I’ve been working on developing my blogging program. As I’m building out my resources, I wanted to share a few on the blog to get some feedback and honestly, just share the love!

A huge reason I started Chit Chat With Katie was to create a community and be a resource to all the people out there, like me, who are just trying to live their best lives and become better versions of themselves. If you don’t know, I have over 10 years experience in marketing (specializing in digital) so although this blog may be new, my techniques, practices, and knowledge aren’t.

I so often see people posting in the various blogging groups I’m a part of asking “what is affiliate marketing?”, “does my blog have a sitemap?”, or some other question that’s really centered around knowing the blogging terminology and being familiar with it. Today’s post, The Ultimate Blogging Dictionary, is a full round up of over 50+ blogging words and their definitions.

  1. Affiliate Marketing – For bloggers, affiliate marketing is a way to promote a product or service and earn a commission whenever a sale is made. Many bloggers monetize their sites by joining affiliate marketing programs. See my April income report here
  2. Alt tag – Also called alternative text, tag, or attribute, all mean the same thing. An alt tag is helpful to search engines or users when an image cannot fully load. An alt tag is a word or phrase that describes the image. 
  3. Analytics – The data and statistics associated with your site and its performance. Most often used in blogging when referencing Google Analytics.
  4. Anchor Text – A user clicks anchor text to activate the link and visit the URL that’s linked. Think of this as the words that you read when you see a hyperlink. This is anchor text that will take you back to my homepage. 
  5. Archive – Your older blog posts. While they may not be shown on your homepage or easily accessible anymore, your archive can allow readers to access old published posts. 
  6. Article – Same thing as a post (see below). An article or a post is one single piece of content on a blog. 
  7. Author – The name of the person who wrote a specific blog post. Some company blogs will have multiple authors. I am the sole author of this blog.
  8. Avatar – Your avatar is a logo or photo that represents your blog across the web. You’ll most likely see avatars used when leaving a comment on a blog post. 
  9. Blog – Fun fact of the day, blog is short for weblog. Blogs are a type of website or a part of a website that includes specific pieces of content published over time. 
  10. Blogging – The act of blogging. As I write this blog post, I am blogging! Simply, a way more trendy way to say writing. 🙂 
  11. Blogroll – Can be spelled blog-roll or blog roll (as two words). A blogroll is a list of links to other blogs that a blogger supports or reads. My Business Blogs You Need To Read could be considered blogroll content. 
  12. Category – An organizational tool for your blog posts. Many themes will use categories as options in navigation menus. Ex) If you blog about desserts, pies would be one category and cakes would be another. 
  13. CMS – Content Management System. A software used to manage digital content. and Shopify are both content management systems. 
  14. Comments – Readers who visit your blog may leave their opinions about a specific piece of content in your comment section. It’s a great way to communicate with your audience and foster a sense of community. I try to respond to all my comments daily. 
  15. Content – The text, images, videos, etc used to make up your blog’s information. The actual information being shared is the content. 
  16. Cookies – Not the chocolate chip kind! A text file that a website stores to contain information about user activity on that user’s computer. Cookies allow websites to store information on a user’s machine and later retrieve it. 
  17. c-Panel – A web based tool that many hosting providers use to allow users to configure their own accounts. My SiteGround account uses a c-Panel for me to log in and make administrator updates. 
  18. CSS – Also called a Stylesheet. CSS stands for Cascading Style Sheets. This HTML is used to style your blog layouts, colors, templates and fonts. CSS determines how your content is presented. 
  19. Dashboard – A blogging dashboard is your main administration panel where you’ll publish, update, and manage your blog and its content. 
  20. Directory – A directory is a listing of blogs on a website. Previously, people used to create directories to get links to their blogs. This practice is now outdated and not a SEO best practice. I personally wouldn’t waste my time trying to get included in directories. 
  21. Domain – Your domain name is simply the name of your website. It’s the part of your URL that is specific to your site and what people will associate with your site. The domain name of this site is ChitChatWithKatie
  22. Draft – An unpublished blog post that has content saved for posting at a later date. 
  23. Favicon – Your favicon is the small icon that’s displayed next to your URL. You should update your favicon when setting up your blog. Mine is updated by launching my Dashboard, selecting “Appearance”, “Customize”, “Site Identity”, and then “Site Icon”.
  24. Feed – 1. Also called an RSS reader (see below).  2. On social media, specifically Instagram, your feed is the content that’s not a part of Stories. It’s what you scroll through where each piece of content delivered is from a different user. Individual pieces of content that make up your profile live in the feed for a while after they’re posted. 
  25. Footer – Coded in CSS or HTML and similar to a header, a footer is a specific section of your website that appears at the bottom of each page and contains information about your site. My footer includes my MailChimp subscription form and a link to some of my pages like my home page, blog page, Work With Me page, terms & conditions, privacy policy, and my disclosure agreement
  26. Gravatar – A globally recognized avatar. A blogger can register at to have their gravatar or avatar displayed when they leave a comment across the web. 
  27. Header – The top part of your blog that appears before the page’s content. You’ll likely see logos or menus in the header. You may have to place code in your header for certain site functionality. 
  28. Hosting Provider – The company who provides the infrastructure to make your blog available on the internet. My hosting provider is SiteGround. Read more about hosting providers here. 
  29. Hyperlink – The link that takes a user to a determined URL once they click on anchor text. In this anchor text example, the hyperlink would be
  30. HTML – Hypertext Markup Language. HTML is used to code websites. HTML is used to create the headings, paragraphs, and images on a page. 
  31. Indexed – A term used to describe if search engines have found your content and made it available to their users. Indexing is the process of adding web pages into Google search. By default, all WordPress posts and pages are indexed. 
  32. IP Address – An unique number assigned to a computer to allow it to communicate with other devices using the internet protocol. 
  33. Keyword – Can also be called keyphrases. Keywords are important in SEO and should be used as a topic generator when you’re creating content. Keywords are the topics that you’re writing or covering; they’re what your post is about. 
  34. Meta Description – Approximately two sentences (up to 150 characters) that is shown on the SERP to describe your content to a viewer. Your meta description should include your post’s keywords and make the viewer want to click and visit your site. 
  35. Niche – A specific market. If your blog’s niche is DIY crafts, you might publish how to make a wedding centerpiece or how to scrapbook but you wouldn’t publish a post about how to make spicy buffalo wings. 
  36. No Follow – No follow is a link attribute to stop those specific links from being crawled by search engines. No SEO credit gets passed from one page to another when using no follow links.
  37. Open Source – Programming code that can be read, viewed, modified, and distributed by anyone. is open source.  
  38. Page – A specific static (normally) piece of your blog. The Work With Me portion of my blog is a page. 
  39. Permalink – The URL of a specific blog post. This post’s permalink is
  40. PHP – An open source software that integrates with HTML. is written in PHP.  
  41. Platform – The software or service you use to publish your blog’s content. WordPress, Wix, and Squarespace are all blogging platforms. 
  42. Plugins – A group of PHP functions that provide additional functionality to your blog. Yoast, WP Recipe, and Duplicate Post are all examples of plugins. Learn more about some of my plugins here. 
  43. Post – Like mentioned in article, a post is one single piece of content on a blog. You’re currently reading a post. 
  44. Redirect – Used to specify a different URL to redirect the user to that new location. If you change a URL, it’s best to have a redirect so viewers who may find that URL or have bookmarked the old page can still get to the updated page. 
  45. Robots.txt – A text file that allows (or doesn’t allow) search engine robots to crawl your pages. Most blogs now don’t have to create a robots.txt file as Google will automatically find, crawl, and index your blog’s pages. 
  46. RSS – Really Simple Syndication. An RSS allows viewers to subscribe to a blog feed. Users can see updates from multiple blogs in one RSS aggregator. 
  47. SEO – Search Engine Optimization. SEO is the practice of increasing your site’s quantity and quality of traffic through organic search. There is on-page and off-page SEO but the ultimate goal is the same; you want to increase your visibility in search results. Get an introduction to SEO here. 
  48. SERP – Search Engine Results Page. More coming later this week!
  49. Sidebar – A menu on your blog that is often vertical and placed on the right or left hand side of your site. Includes information about your blog. My sidebar includes my About Me, Map, FB Page, Recent Posts, Instagram Feed, and Amazon disclosure.  
  50. Sitemap – A public directory of the pages on your blog on website to help readers easily access all of your pages. A quick outline format that links to each page. 
  51. Slug – A few words that describe your post or page. Slugs are often URL friendly versions of your post title. This blog post URL is The slug for this post is ultimate-blogging-dictionary.
  52. Social Media – Platforms like Facebook, Instagram, Pinterest, TikTok, Snapchat, or Twitter that can be used to communicate with your audience and share your blog’s content. 
  53. Subscribe – A way for your blog readers to stay informed. They can subscribe to RSS or your email list, for example. 
  54. Tag – An organizational tool for your blog posts. Ex) If you blog about desserts, pies would be your category and sweet pies, savory pies, fruit pies, no bake, easy to prepare, etc could be your tags. 
  55. Tagline – Also called a slogan. A quick & memorable phrase to describe your blog or brand. 
  56. Theme – A collection of files that modify how your website is displayed. Themes will dictate your overall design, layout, templates, etc. My theme is from Creative Market. You can learn more about themes here. 
  57. Title – The name of your page or a specific piece of content. The title of this post is Ultimate Blogging Dictionary
  58. URL – Uniform Resource Locator. The address you type in to get to a specific page on the internet. The URL for this post is
  59. Widget – Pieces of your website that are designed to stand out and frequently exist to perform a certain function. My sidebar is a widget and includes my About Me, Map, FB Page, Recent Posts, Instagram Feed, and Amazon disclosure.  
  60. – A blog hosting solution similar to Wix, SquareSpace, etc. Blogs hosted on usually have a URL similar to 
  61. – Referred to as self-hosted WordPress. The actual open source software that anyone can download and use to create a blog. blogs are fully customizable, support e-commerce, and are able to have a custom domain name. This blog is a blog. 
  62. .XML Sitemap – A file that includes links to all the pages of your blog. Bloggers upload their .XML sitemap to help search engines learn about their site and hopefully index their content. 

So what did you think? Did you learn anything new? Are there any words that you’d like to see added to the list or definitions that I could make more clear? I’m here to create resources for the community so be sure to let me know what you’d like to see in the comments below. Happy blogging!


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