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What To Post On Social Media For New Bloggers

I get it and honestly, I run into the same issues from time to time so today I’m sharing ten ideas about what to post on social media for new bloggers with examples so you know exactly how to use them! Here’s to a solid social media strategy & planned out content calendar!

Don’t forget – if you’re looking for more platform specific or blogging advice, you can visit my Blogging category or let me know in the comments what you’d like to see! 

What To Post On Social For New Bloggers 


How To

What are you good at? What’s one of your passions that you could easily teach someone else? “How To” content also naturally lends itself to video which is great for all the focus & attention we’re seeing for Instagram Reels right now.
Examples

  • Can you share how to make your favorite meal?
  • What about “three tips to improve your Instagram bio”?
  • Could you show ways to style a denim jacket?

Myth Buster!

What’s a common misconception people have about your topic or industry? Position yourself as an expert and help educate your audience.
Examples

  • Most bloggers believe they need to have 10k followers on Instagram to get sponsored brand deals. Here’s how I landed my first collaboration with xxx followers.
  • You can eat carbs and still lose weight. Here’s how I keep track of my macros!

Product Comparison

This one is pretty self explanatory but can be used in a few different ways. If you’re a beauty or fashion blogger, you’ve probably seen ‘dupes’ that compare one high end product against a lower more affordable option. Health bloggers can also benefit from this content suggestion by comparing calorie or nutrition info of different foods or ‘out to eat’ vs ‘prepared at home’ meals. Wellness bloggers can compare the differences in essential oil blend uses or even the metaphysical properties of different crystals. Don’t forget about your specific offering too – If you have services or products that you’re selling compare two of your offerings! Help your followers understand the difference in packages or products. 


Q&A

You’ve seen the memes about “A lot of you are asking about my skincare…” but seriously, one of my favorite parts about blogging is the community and I do get occasional DMs asking about something I’ve written about. Don’t limit Q&As to the DMs, odds are if one person is asking, your community will find the content valuable as well! You can also use Q&A posts as a great way to engage with your community!
Examples

  • What’s your favorite fall fashion trend? Today I’m sharing some of the softest sweaters…
  • How do I pack for a trip home for the holidays with a new baby? I start with….
  • What was one positive thing that happened to you in 2020? For me….

Sneak Peek

With the popularity of Instagram Stories, we’ve now gotten access to our favorite brands & personalities that once were completely off-limits. Followers expect a behind the scenes experience now. Show up and show your community a little glimpse into your life! With Instagram stories, you can start testing out different types of behind the scenes content to see what performs best.
Examples

  • What are you working on?
  • What does your morning routine look like?
  • Can you share some behind the scenes planning or a peek at content that’s coming soon?
  • How do you do your makeup or hair routine?
  • How do you make your coffee or go-to beverage?
  • What are you currently reading?

Thank Your Followers

This is another one that’s super simple and easy to execute. Thank your followers for joining you and supporting. If you have a product or service this is also a great opportunity to share testimonials.
Examples

  • One of my favorite parts about blogging is the community & relationships I’ve made. I just wanted to take a minute this morning to thank all of my followers for supporting and encouraging me on this adventure…
  • Thank you to each and every one of you for following along with my journey. I’ve learned so much from each of you and am constantly amazed at how positive and supportive this little corner of the internet is! Thank you for following me and let me know what you’d like to see covered next on the blog!

Introduction/Share a Fact

As your social media presence grows, you’ll likely start to get followers that don’t know you IRL. Take an opportunity every so often to welcome your new followers, explain what your blog is about, and share a little bit about who you are as a person. People follow people, so be authentic and don’t hide behind your screen!
Examples

  • I’ve noticed a lot of new faces around here in the last few days so I thought this would be the perfect opportunity to reintroduce myself and share a little bit about what you can expect from Chit Chat With Katie…
  • Hi Instagram family! Wow, I can’t believe how quickly my community has grown! For those of you that don’t know me in “real life”, my name is Katie and I’m the face behind Chit Chat With Katie. I’m so glad you’re here! I mainly use my Instagram to highlight recent blog posts covering topics like personal development, health & wellness, blogging, style, recipes, and just general life tips & tricks. If you ever have something you want to see me cover on the blog, send me a DM! I’d love to hear from you!

Highlight Recent Events, Timely News, Or Holidays

Obviously this one will vary based on the time of the year but posting about something timely is a great way to keep your content relevant. I recommend looking ahead to the next month to see upcoming occasions that you might want to include in your content calendar.
Examples

  • Happy Fall Y’all! Today is the first day of fall so I’m sharing my favorite booties.
  • Did you all know today was National Avocado Day? Here’s how I make my own spicy guacamole…
  • Can you believe Thanksgiving is right around the corner? Here’s how to create the perfect neutral fall tablescape…

Share A Tip

Very similar to the How To prompt from earlier, sharing a tip is a great way to provide value to your followers. Don’t make this one overly complicated. ‘How Tos’ are normally multiple steps while sharing a tip should be quick & effortless. Find some way that you can improve the lives of your followers by sharing a quick piece of advice.
Examples

  • New to meditation? Try one of these quick tips to help you stay focused on your practice…
  • I used to struggle with remembering people’s names until I started using this trick!…
  • If you’re feeling down today, make an effort to smile, yes actually smile, and hold it for at least ten seconds. Studies have shown…

Quote

Somedays, I’m just not feeling very creative and need a little bit of help. Quotes can be a great way to get your creative juices flowing. Quotes can also be used to post something that you may not want to expand on but still want to feature (looking at you, pet pictures). You can use quotes to kick off a longer caption or keep it simple by using just a quote as your caption.
Examples

  • Anyone who says money can’t buy happiness has clearly never spent their money on pizza.
  • “Opportunities are like sunrises. If you wait too long, you miss them.” – William Arthur Ward
    How do you know you’re ready to leave your full time job to focus on your growing side hustle?…. 
  • “I don’t stop when I’m tired. I stop when I’m done.” – David Goggins
    I have to admit yesterday I struggled during my workout but I’m so glad I stuck with it. Today I’m sharing my favorite Peloton classes for when I need a little extra encouragement…

So there you have it! I hope you enjoyed these ten ideas about what to post on social media for new bloggers. Definitely let me know in the comments below if you have any questions or would like examples built out for you specifically. I’ve worked in digital marketing with an emphasis in social for over ten years now for a variety of industries and love helping others find their creative mojo.
I’ve also toyed around with the idea of publishing monthly content calendar suggestions too or one master list of 50 social media prompts but don’t know if the demand is there or if others would find them valuable. If this is something you’d like to see, let me know below and I’ll start building out for next month! 

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